Amir Marashi is a multidisciplinary professional working across both academic and industry domains. He operates at the intersection of business, performance, and strategic development.

His work focuses on game theory and strategic decision-making, with particular interest in how leaders act under uncertainty and how future strategic moves can be anticipated in competitive environments.

Alongside his academic interests, he is the Founder & CEO of Elite Sports & Business Solutions and an IFBB Master Coach, applying structured, performance-driven approaches to both business and athletic development.

He is interested in bridging theory and practice, contributing to research, and engaging in discussions on leadership, strategy, and innovation.

Amir is an IFBB Master Coach, IFBB Certified Personal Fitness Trainer, sports performance coach, and entrepreneur based in Sydney, Australia.

He is the Founder & CEO of Elite Sports and Business Solutions, working across personal training, bodybuilding, sports performance, fitness coaching, sports business, and athlete development.

Amir specialises in personal training, body transformation, weight loss, bodybuilding, strength & conditioning, muscle building, fat loss, sports conditioning, posing coaching, and online coaching for beginners through to advanced athletes.

His coaching approach focuses on science-based fitness methods, conditioning, discipline, long-term health, performance improvement, and sustainable results.

His experience includes work with gyms, football academies, university sports, fitness clubs, athlete development programs, and sports-related projects in Australia and internationally.

Amir has also worked in sports media, fitness education, and sports business development.

Amir provides coaching in:

• Personal Training

• Bodybuilding & Fitness

• Strength & Conditioning

• Fat Loss & Body Transformation

• Sports Performance

• Posing Coaching

• Online Coaching

Sports & Executive Experience:

• Founder & CEO — Elite Sports and Business Solutions
• Host & Producer — Elite Talks & Business Updates
• Coach — UTS Football Club
• Treasurer — UTS Artificial Intelligence Society
• Project Director — MechSoc UTS
• Project Manager — UTS Rover Team
• Vice President — UTS Persian Society
• Secretary — UTS StartUp Link
• Fitness Trainer — Squashlands Gym & Fitness
• Personal Fitness Trainer — Club Lime
• Assistant Coach (U23) — Esteghlal Khuzestan F.C.
• Strength & Conditioning Coach — Persepolis F.C. Academy
• Fitness Trainer — Iran National TV Series

Amir has completed professional education and certifications in fitness, football coaching, conditioning, sports science, and athlete performance through international organisations including IFBB, FIFA, AFC, IOC, and FITREC.

Certifications & Professional Education

Amir has completed professional education and certifications in fitness, football, sports coaching, conditioning, and athlete performance through international sports organizations including IFBB, FIFA, AFC, IOC, and FITREC.

His certifications include:

• IFBB Master in Bodybuilding & Fitness Methods

  IFBB Master Fitness Coach & Cross Training

  IFBB Certified Personal Fitness Trainer

  FIFA Diploma in Football Medicine

  AFC ‘C’ Football Coaching Certificate

  Physical Readiness Coaching Level 3

  Athletics Coaching Level 3

  Bodybuilding Coaching Level 3

  Goalkeeping Coaching Level 1

  Football Refereeing Level 3

  Chess Coaching Level 3

  Boccia Coaching Level 3

  International Olympic Committee (IOC) Coaching Courses

  ITF Academy Courses

  IFBB Anti-Doping Certificate

  CPR & First Aid Certification

Amir is also a FITREC Registered Professional in Australia (Registration No. 106154).

Education

• MBA — University of Technology Sydney (UTS)

• Graduate Certificate in Business Administration

• Master’s Degree in Architecture Engineering

  • Thesis Project: Sports Complex & Football Stadium Design

Amir combines sports coaching, business leadership, fitness education, and sports facility development with a focus on performance, discipline, leadership, and long-term growth.

Training sessions are available at Squashlands Gym & Fitness in Liverpool NSW, Australia. Online coaching is also available.