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Artificial Intelligence–Driven Marketing Strategies for Sports Start-Ups: An Integrative Approach Date: 03 Jun 2025 Author:  Amir Marashi Affiliation: Co-founder, Elite Sports & Business Solutions, Sydney, Australia Master of Business Administration (MBA) Candidate, University of Technology Sydney (UTS) Email:   amir@amirmarashi.com Website:   www.amirmarashi.com Abstract Artificial intelligence (AI) has become a critical innovation in sports marketing, transforming how orga