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Publications and Resources

Governing Beyond the Firm: Multi‑System Strategic Leadership and the Architecture of Platform Ecosystems

Leaders manage systems of companies and platforms. This article presents-system strategic leadership (MSL), focusing on coordination and spillovers in key ecosystems

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Generative AI and New Business Models: How AI Can Help Predict Business Markets and Guide Investment Decisions

Generative AI (GenAI) is changing how companies create value This paper explains how GenAI improves market foresight and helps with investment decisions.

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Elite Sports and Business Solutions (ESBS):
A Cross‑Industry, Data‑Driven Model for Sports Entrepreneurship and Business Model Innovation

(ESBS) blends sports, technology, and business. It covers eight areas, from athlete training to consulting, using the CDSE model to test new that enhance both fields.

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Artificial Intelligence–Driven
Marketing Strategies

AI is transforming sports marketing by changing engagement with fans and sponsors. This review highlights applications and provides a roadmap for startups, using Elite Sports & Business Solutions (ESBS) as an example.

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The Architectural Formation of Stadiums in
Different Periods

How stadium design influences emotions and city identity.

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Email: amir@amirmarashi.com

Phone: +61-452-128-066

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© 2025 AMIR MARASHI. All rights reserved.

Sydney, Australia

​Headquarter:

Level 4, 3 Broadway,

Ultimo NSW 2007,

Australia​

Postal Address:

Suite 52, 26 George Street
Liverpool, NSW 2170

Australia

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